Project 2
Request from client:
Project YASNO. This is a mobile application for paying utility bills for electricity. The customer made a request for research, does it make sense to invest further in development, given the obvious problems with the application and the fact that users do not use it. Is there a potential for the application to develop, is it possible to improve it and how to do it...
Strategic:
Switch payers from use
other services (including offline) to use Yasno in order to increase the margin of the service.
Tactical:
Clarify customer base Reduce call center load
What was done:
For a detailed review, download the presentation
Result
The application itself will not be able to solve the issue of switching from third-party applications (private, mono) for payment.
Current users should be informed that Yasno=Dtek as there is no trust in the brand.
In payment services, you need to show how to use the application and inform about the benefits.